In our IT ▪ SALES ▪ TRAINING business area, we design and deliver product and sales training for products and services that require explanation. We combine technical understanding, sales experience and professional training expertise to create concepts tailored precisely to our customers\' products, target groups and sales channels.

Our trainers do more than transfer knowledge. They create a genuine understanding of products, make their benefits tangible and enable participants to advise customers professionally and sell with confidence. Depending on the objectives, our training is designed for sales teams, channel partners and employees in service or support roles who are expected to identify and use additional sales opportunities during customer interactions.

From needs analysis and concept development through delivery, evaluation and success measurement, we support the entire training process. Particularly in product and sales training, we focus on personal interaction, practical exercises and trainers who inspire people to engage with products. Nationally and internationally, and in multiple languages where required.

Product Training

Understand products, recognize their benefits and transfer knowledge convincingly into practice.

Successful product communication starts with genuine understanding. Our product training therefore goes beyond functions and technical features by showing the specific value a product offers to different target groups and in different application scenarios.

Together with our customers, we develop tailored training concepts for product launches, rollouts and the continuous qualification of sales teams and channel partners. We combine technical content with practical applications, clear value propositions and meaningful differentiation from competing products.

Participants learn how to explain and demonstrate products confidently and relate them to their customers\' individual requirements. Practical exercises and direct interaction with the product ensure that knowledge is not merely presented, but fully understood and successfully applied in everyday customer conversations.

Sales Training

Develop sales capabilities, identify customer needs and position products convincingly.

Successful selling begins with listening, understanding and establishing a convincing connection between customer needs and product value. Our sales training provides practical methods for needs analysis, value-based selling, objection handling, cross-selling and upselling.

The training is designed for traditional sales teams and channel partners as well as employees in service and support roles who are expected to identify sales opportunities during customer interactions and offer suitable products or additional services. Content and exercises are consistently aligned with the relevant products, target groups and sales situations.

The focus is on personal interaction, practical exercises and realistic customer conversations. Participants do not memorize a standardized sales script. Instead, they develop the ability to respond flexibly to customers and sell products credibly, professionally and with genuine conviction.

Train-the-Trainer

Enable trainers and multipliers to deliver knowledge consistently, practically and convincingly.

Train-the-Trainer concepts enable companies to establish product and sales knowledge sustainably within their own organization or sales channel. We qualify internal trainers, product experts and multipliers so that they can prepare training professionally and deliver it with confidence.

In addition to the necessary product and sales knowledge, we teach methodological and didactic principles, the clear structuring of complex content, the effective use of practical exercises and the professional management of different participant groups. Presentation, facilitation and feedback techniques are also part of the concept.

Future trainers test the content and methods in realistic training situations and receive specific feedback. This creates competent multipliers who can independently deliver an agreed training concept and maintain consistently high quality across different locations, target groups and languages.

Events & Product Presentations

Present products professionally and engage people at trade fairs, roadshows and events.

Presenting products convincingly at events requires more than a professional appearance. Particularly with technically complex products, specialist knowledge, clear communication and the ability to translate interest into tangible customer value within a short period of time are essential.

We support our customers with product presentations, trade fair appearances, launch events, roadshows and other customer or partner events. Depending on the assignment, our product experts deliver presentations and demonstrations, provide moderation or offer professional support to visitors and sales partners.

Where required, we assist with planning and concept development and prepare content and personnel specifically for the products, target groups and communication objectives involved. Our services are available nationally and internationally and can be delivered in multiple languages where required.

Sales Promotion & Rollouts

Bring products successfully to market and provide targeted support for local sales activities.

Product launches and sales promotion activities need to be implemented consistently, on schedule and with a high level of professional quality across multiple locations. We support our customers in planning and delivering local, regional, national and international sales promotion and rollout projects.

Our services range from content development and preparation through the qualification of assigned personnel to operational support at the point of sale, with channel partners or as part of roadshows. Where required, we provide and coordinate suitable product specialists and promotion personnel who do more than present products: they understand the technology and can explain it professionally.

Clear briefings, coordinated processes and structured evaluation ensure that messages and quality standards remain consistent across all locations. This helps manufacturers introduce new products effectively into the market and support their sales in a targeted manner.

References

Reuss Private AG

„Hoos IT-Solutions always responded quickly and competently, even in completely new situations, and found the perfect solution for us. We value their innovative ideas, which noticeably increased the efficiency of our work. If we ever have any problems, we always manage to contact them and they attend to the issue without us ever having to ask again.“

Frank Mennuni
COO
Reuss Private AG

Symantec Corporation

„Thanks to their many years of cooperation, the employees of Hoos IT-Solutions are great at thinking on their feet. They handle the projects completely independently.
As a result of this cooperation we have noticed a significant improvement in interfaces with customers, partners and colleagues. We now save valuable time due to the cooperation and we have high levels of planning security.
The in-depth knowledge of the employees goes far beyond just product knowledge. As a result of this, they are even suitable contact persons for our customers at events.“

Melanie Messner
Marketing Specialist
Symantec (Germany) GmbH

Disegno GmbH

„Even outside of normal business hours, the employees at Hoos IT-Solutions are always easy to reach when we need their support. The very short response time and the competent answers are especially valuable to us.“

Daniel Wiechert
Managing Director
Disegno GmbH

Wacom Europe GmbH

„The target-group-focused response and the extensive expert knowledge of the trainers/consultants at Hoos IT-Solutions are always very convincing in the lectures/courses. The demeanor and expertise of Mr Hoos in particular are especially impressive. We are extremely satisfied with the cooperation.“